2014: New Dynamics Demand an Integrated Approach

In early 2014, a renewed and revamped industry group called the Digital + Direct Marketing Association Asia [D+D] debuted, bringing the Asia Digital Marketing Association (ADMA) and the Hong Kong Direct Marketing Association (HKDMA) together with other groups regionwide. The [D+D] Board of Governors and committee members will drive a slate of activities to promote the effective use of digital and direct marketing across the Asia Pacific. The combined organisation includes many of the region’s senior leaders and companies from across the marketing ecosystem including marketers, publishers, agencies, research and technology solutions providers. [D+D]’s dual mission is to maximise the value of marketers’ investment and to enhance the customer experience. Activities will span advocacy, education, and networking.

As a result, the Asia Pacific Digital Marketing Yearbook is now known as the Asia Pacific Digital Factbook.

David Ketchum is Chairman, Asia Digital Marketing Association
and President of Bite Communications , Asia Pacific.